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Rabi Egunjobi, Founder & CEO
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OUR STORY
iCore naturals combine science, sophistication, and elements of the Earth to give your hair what it needs most: strength, moisture, and growth. Each product is handmade with you in mind. All our products are free of sulfates, parabens, PEGs, dyes, artificial fragrance, and mineral oils. All products are formulated with natural, organic, and plant-derived ingredients. You will find exotic essential oils such as Lavender, Rosemary, Jasmine, Chamomile, and Geranium in every bottle. Our goal is to care for your hair as well as the environment.
iCore naturals were founded by Rabi Egunjobi in 2016. Given her Bachelor of Science and Masters of Business Administration degrees, she sets out to make use of both world's, encompassing science, beauty, and business. She was able to create formulas carefully selected for a full range of natural hair care products made to combat dry, brittle, and damaged hair. Once suffered from severe breakage due to the use of Texturizer; hence she decided to take matters into her own hands and put her research and love for science to use. In 2016, she cut her hair just an inch from her scalp and vowed to only use her core selected formula. After the first wash, her hair was completely soft and manageable. In just a matter of weeks, she began to see amazing growth results as well. Nine months later, after reaching her desired hair goals, she began selling to friends. Shortly after offering her formulated products retail, she really wanted to focus on her true craft, creating new product formulations.
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