About Us
Our Story
At iCore Naturals, we believe healthy hair begins at the core—where science, nature, and intentional care meet. Our products are thoughtfully crafted to deliver what your hair needs most: strength, moisture, and sustainable growth.
Each iCore Naturals product is handmade with purpose, using carefully selected natural, organic, and plant-derived ingredients. We formulate without compromise—no sulfates, parabens, PEGs, dyes, artificial fragrances, or mineral oils. Every bottle is enriched with exotic essential oils such as Lavender, Rosemary, Jasmine, Chamomile, and Geranium, chosen not only for their aroma but for their proven benefits to hair and scalp health. Our commitment extends beyond your hair—we care deeply about the environment and responsible formulation.
Our Founder’s Story
iCore Naturals was founded in 2016 by Dr. Rabi Egunjobi, whose background in science and business shaped the brand’s foundation. With a Ph.D. in Business Administration and a deep love for research, Dr. Rabi set out to merge science, beauty, and thoughtful entrepreneurship into a line of products that truly work.
Her journey began personally. After experiencing severe hair breakage from chemical texturizers, she decided to take matters into her own hands. Drawing on her research mindset and passion for science, she began formulating solutions for dry, brittle, and damaged hair.
In 2016, she made a bold decision—cutting her hair down to an inch from her scalp and committing to use only her core, self-developed formula. After the very first wash, her hair felt noticeably softer and more manageable. Within weeks, she saw visible growth and improved health. Nine months later, after reaching her hair goals, she began sharing her products with friends.
What started as a personal solution quickly became a purpose-driven brand. As demand grew, Dr. Rabi chose to focus on her true craft—creating effective, clean, and science-backed hair care formulations designed to help others achieve healthy, thriving hair naturally.
Each iCore Naturals product is handmade with purpose, using carefully selected natural, organic, and plant-derived ingredients. We formulate without compromise—no sulfates, parabens, PEGs, dyes, artificial fragrances, or mineral oils. Every bottle is enriched with exotic essential oils such as Lavender, Rosemary, Jasmine, Chamomile, and Geranium, chosen not only for their aroma but for their proven benefits to hair and scalp health. Our commitment extends beyond your hair—we care deeply about the environment and responsible formulation.
Our Founder’s Story
iCore Naturals was founded in 2016 by Dr. Rabi Egunjobi, whose background in science and business shaped the brand’s foundation. With a Ph.D. in Business Administration and a deep love for research, Dr. Rabi set out to merge science, beauty, and thoughtful entrepreneurship into a line of products that truly work.
Her journey began personally. After experiencing severe hair breakage from chemical texturizers, she decided to take matters into her own hands. Drawing on her research mindset and passion for science, she began formulating solutions for dry, brittle, and damaged hair.
In 2016, she made a bold decision—cutting her hair down to an inch from her scalp and committing to use only her core, self-developed formula. After the very first wash, her hair felt noticeably softer and more manageable. Within weeks, she saw visible growth and improved health. Nine months later, after reaching her hair goals, she began sharing her products with friends.
What started as a personal solution quickly became a purpose-driven brand. As demand grew, Dr. Rabi chose to focus on her true craft—creating effective, clean, and science-backed hair care formulations designed to help others achieve healthy, thriving hair naturally.
Why iCore Naturals?
You may ask yourself, "Why should I purchase iCore Naturals products? What do iCore naturals offer that other hair/skincare brands don't?" The answer is quite simple.
iCore Naturals is founded off the principle that our bodies are made of the Earth, and in order to fully flourish, we need to replenish our bodies with natural and organic elements from the Earth. Many people forget that the scalp and hair are the main components of our body. Your hair can only thrive when you are giving it what it needs. Healthy hair starts with a healthy scalp.
iCore Naturals is founded off the principle that our bodies are made of the Earth, and in order to fully flourish, we need to replenish our bodies with natural and organic elements from the Earth. Many people forget that the scalp and hair are the main components of our body. Your hair can only thrive when you are giving it what it needs. Healthy hair starts with a healthy scalp.
Here's What iCore Naturals Offers:
- Pure 100% Essential Oils/Extracts in Every Formula
- Plant-Based Ingredients
- Highly Concentrated Formulas for Optimum Results
- Guaranteed Soft and Manageable Hair After Just One Use
- Perfect Balance of Moisture and Protein
- Hand-Crafted in Small Batches
- Unique In-House Formulas Created for Hair Growth and Thickness